Privacy Policy

Overview

SB LABS LTD (“we”, “us”, or “our”) operates southboundlabs.com. This page informs you of our policies regarding the collection, use, and disclosure of personal information.

Information Collection

We collect minimal information from visitors to our website. When you contact us via email, we collect only the information you provide (such as your name and email address) for the purpose of responding to your inquiry.

Analytics & Cookies

With your consent, we use the following services to understand how visitors use our website:

• Google Analytics – We use Google Analytics to collect anonymized data about website usage, including pages visited, time spent on site, and general location (country/city level). This helps us improve our website and services.
• Vercel Analytics – We use Vercel Analytics and Speed Insights to monitor website performance and user experience metrics.

These services may use cookies to collect this information. You can manage your cookie preferences at any time using the cookie banner on our website. If you do not consent, these analytics services will not be loaded.

For more information about how Google handles your data, please visit Google's Privacy Policy.

Data Protection Registration

SB LABS LTD is registered with the Information Commissioner's Office (ICO).

ICO Registration Number: ZC010704

You can verify our registration on the ICO Register.

How We Use Information

Any personal information you provide to us is used solely for:

• Responding to your inquiries
• Providing services you have requested
• Improving our website and services (via anonymized analytics data)
• Complying with legal obligations

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate personal data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Data portability

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us: